MY PHOTOGRAPHY ETHOS
“You don’t take a photograph, you make it”
Ansel Adams
Photography is an art form, a form of documentation, historical preservation, and a method of communication. Your photos can be all of that, too.
My love of photography and design has always been a part of me, and my love of advertising and marketing feels the same way. The photography I’m creating, the kind that’s created to grow businesses and tell a story, is the perfect blend of my passions. My experience in the advertising world makes me a better photographer, and my experience in photography makes me a better storyteller for my advertising clients.
Much like good copy is assembled and not written, good photographs are made by the photographer. Every photo needs to be intentional, starting long before the shutter is pressed. Meticulous planning and brand storytelling is at the forefront of what I do, and it’s what ensures we create images that perform, not just look good on a screen.